Irvine, United States, January 8th, 2024, Chainwire

Maincard.io, a cutting-edge Web3 sports fantasy manager focusing on sports event prediction and earning rewards by playing, has officially entered the esports arena. This significant move was marked by the formalization of a contract with Community Gaming, a platform for hosting eSports tournaments, and the signing of an ambassador agreement with B8, a prominent Ukrainian eSports organization founded by Danil “Dendi” Ishutin.

Maincard’s Full-Fledged Presence in Esports

In 2024, Maincard.io aims to allocate up to $500,000 to engage with the world of esports, with the clear objective of establishing a notable and influential presence in the industry. A contract was recently formalized with Community Gaming, a platform that specializes in hosting esports tournaments. Maincard.io intends to host three Dota 2 tournaments for Tier 1 and Tier 2 teams, along with a significant tournament in Los Angeles towards the end of 2024.

Nikki Elise, the Global Event Ops Manager of Community Gaming, said: “Community Gaming is excited to partner with Maincard, marking a new era in the world of Dota2 events. Together, we are set to deliver a series of tournaments that promise high-caliber competitive action, new technologies, and an engaging experience for both players and fans.”

Ambassador Agreement with B8: A Strategic Move

The agreement with B8, founded by the famous Danil “Dendi” Ishutin, is a strategic move for Maincard.io. Dendi is a Dota 2 champion, an influential esports figure, and an accomplished streamer; Dendi’s contributions have left an indelible mark on the esports community. B8, known for its focus on Dota 2 and Counter-Strike, ended 2023 on a high note with its performance in the Dota 2 EPL Season 14 tournament. This strategic alliance positions Maincard.io to leverage Dendi’s influential presence and the collective achievements and prowess of his entire team, creating a dynamic partnership that extends beyond ordinary sponsorship.

Valerii Makovetskii, CEO of Maincard.io, Reflects on the Partnership: “We are happy to support promising teams with great leaders. B8 is an excellent partner to spread the word about Maincard’s mission, which is Blockchain mass adoption among the most crowded and growing industry — Gaming.”

Dendi, Founder of B8, Shares His Thoughts: “B8 is thrilled to partner with Maincard.io. This partnership opens exciting avenues for engagement and offers a cutting-edge platform to bring gaming and blockchain technology closer. We’re eager to embark on this journey with Maincard.io, pushing the boundaries of gaming and tech together.”

Looking Ahead: Celebrity Partnerships and Special Game Cards

In addition, Maincard.io has ambitious plans to collaborate with renowned celebrities from the esports world, thereby expanding the roster of ambassadors. Furthermore, the company intends to create a special collection of game cards featuring all esteemed ambassadors.

Users should stay tuned, as Maincard.io promises more excitement, innovation, and advancements at the crossroads of esports and Web3 technologies. The goal of Maincard.io is to increase engagement within the esports community in Web3. These strategic agreements are designed to establish Maincard.io as the center of attraction in the esports community, providing a unique and technologically advanced experience for fans.

About Maincard.io

Maincard.io is a Web3 sports fantasy manager that allows users to potentially earn by playing. Using a free-to-play model, Maincard.io is dedicated to introducing Web3 concepts to audiences through engaging and enjoyable experiences. The platform extends its development into various sports areas for predictions, including esports, NBA, Football (English Premier League, La Liga, Bundesliga, Serie A, Ligue 1, etc.), NFL, NHL, MMA, MLB, Cricket, etc.

For more information users are invited to follow Maincard.io on: Website | Twitter | Discord | Telegram | Medium

Contact

CEO
Valerii Makovetskii
Maincard.io
hello@maincard.io

Zug, Switzerland, December 22nd, 2023, Chainwire

Secured Finance aims to surpass the conventional constraints of traditional DeFi lending models, introducing a fresh perspective to the bond market. Through the adoption of an order book-based system, the team has focused its attention on improving overall market transparency and efficiency.

The platform aims to enable the seamless integration of institutional and retail users into the DeFi ecosystem, ensuring secure and simple crypto lending, borrowing, and derivatives. Secured Finance wants to set itself apart in the fast-paced world of DeFi through features such as streamlined lending, transparent pricing, and counterparty risk reduction.

What does Secured Finance offer?

The platform goes beyond mere trading, as Secured Finance concentrates on conducting all processes, from bond issuance to settlement, on the blockchain which helps them establish a comprehensive ecosystem. According to Secured Finance Founder and CEO, Masa Kikuchi, “By using blockchain technology, the system improves overall transparency and security and helps the platform achieve immediate and low-cost settlements while also providing investors with stable returns.”

Perhaps most importantly, however, Secured Finance is making history by being the first to open a cryptocurrency-denominated bond market. This is a first in both DeFi and TradFi, as presently nobody can trade BTC and ETH bonds elsewhere as public-chain-based bond settlement systems don’t exist yet.

The platform also introduces standardized OTC products with on-chain order book-based price discovery, ensuring fair interest rates with minimal gas costs. Establishing a reliable yield curve through user-driven order book systems for efficient collateral management and hedging is also feasible, as is bridging DeFi technologies with interbank standards to create a transparent and open financial infrastructure.

Furthermore, Secured Finance aims to provide a genuine and transparent yield curve for informed decision-making and risk management. The platform also enhances composability and scalability by enabling the interpolation of interest rates and leveraging derivatives through a unified yield curve. Finally, Secured Finance’s standard supports zero-coupon bond issuance and trading, facilitating fixed-rate loans and efficient hedging opportunities.

What about future goals?

Looking ahead, Secured Finance aspires to transcend being merely a platform, as the aim is to set a new benchmark in the financial realm. This benchmark embodies principles of transparency, efficiency, and accessibility, which means that Secured Finance’s objective is to foster greater inclusivity in financial services and dismantle barriers entrenched in traditional markets.

The order book system transforms decision-making, enabling informed investments. Secured Finance’s roadmap focuses on growth, expansion, and innovative product development post-mainnet launch, solidifying its leadership in financial innovation. The mainnet launch, scheduled on December 15th, 2023, marks a significant milestone for Secured Finance, and it will be supported by successful fundraising efforts, enhancing the platform’s trust and market position.

Ultimately, this innovative journey is synonymous with innovation, transformation, and leadership in finance. Secured Finance does not want to simply participate in the financial market narrative, as instead, the focus is on writing the next chapter of it while being at the forefront.

About Secured Finance

Secured Finance is revolutionizing financial markets, bridging traditional and crypto markets with transparent, efficient solutions. Its innovative order book system addresses Ethereum challenges, enhancing on-chain management. Essentially, Secured Finance envisions a mature cryptocurrency market, with a fully on-chain advantage providing a competitive edge. The order book system extends benefits to P2P transactions, offering stability and expanded market potential.

In the bond market, Secured Finance’s yield curve aids in anticipating trends, contributing to diversified investment strategies and improved risk management. The platform enables fixed interest rates by tackling ETH gas costs, enhancing liquidity, and offering flexibility in OTC derivatives. The Ethereum choice balances liquidity and innovation. 

With Secured Finance, transparency is key, with on-chain systems ensuring fair interest rate determination. A lengthy and thorough Q&A session highlighted several operational aspects of the platform, all of which emphasized transparency, innovation, and risk management. As previously mentioned, the platform is also the first project to enable crypto bond trading in the history of finance.

Put simply, this journey is about spearheading market evolution. Similar to how Bitcoin (BTC) redefined the concept of money, Secured Finance aims to reshape the perception of the bond market as well as the broader financial landscape via stability, efficiency, and transparency, ushering in a new era of financial possibilities.

For more information, visit Secured Finance’s official website along with the GitHub, X, YouTube, Discord, Guild, and Galxe channels. For email-related inquiries, feel free to use contact@secured-finance.com.

Contact

Secured Finance Contact
contact@secured-finance.com

Tel Aviv, Israel, December 21st, 2023, Chainwire

Addressable, Web3 growth marketing leader, announced today the successful closure of its second funding round this year, reaching a total of $13.5 million so far. The infusion of capital will enable Addressable to supercharge its Web3 Growth Suite and expand its service to new ad networks and blockchains, solidifying its status as the Web3 growth marketing category leader.

This significant milestone is based on Addressable’s strong momentum in its journey toward solving the Web3 Growth problem for businesses. The funding round was led by BITKRAFT Ventures, with participation from strategic investor Karatage, joining existing investors Viola Ventures, Fabric Ventures, Mensch Capital Partners, North Island Ventures, and several other strategic investors. 

Addressable’s capabilities have expanded significantly, enabling the attribution of crypto wallet owners across 400,000 websites, including Bloomberg, The New York Times, and Yahoo Finance. Addressable now spans three new ad networks, including Unity, Pubmatic, and Magnite, in addition to the initial coverage of the Twitter ad network. This expansion enables Addressable to provide more comprehensive and targeted paid ad campaigns across social networks, websites, and mobile apps.

Additionally, Addressable’s 1-Click SDK Installation, approved by Google and available on Google Tag Manager, simplifies the integration process for marketers, allowing for effortless tracking of website conversions, wallet connects, and blockchain conversions. Integrations with the Twitter Pixel, DSP pixels, Mixpanel, and Google Analytics further streamline conversion event tracking.

“Addressable’s commitment to revolutionizing Web3 Growth remains steadfast, and it becomes even more important in the current market,” stated Tomer Sharoni, co-founder and CEO at Addressable. 

“We’re thrilled to lead Addressable’s new investment round. As the gaming industry continues to evolve and expand its digital footprint, it’s evident that Web3 technologies will play a crucial role in shaping the future of user engagement. Addressable’s innovative Web3 growth suite stands out as a game-changer, offering marketers powerful tools to navigate this dynamic landscape and create profitable user growth at scale. We’re excited to support Addressable’s mission to power marketers and look forward to accelerating the impact their platform already has in the gaming industry and beyond. The Addressable team distinguishes itself through its battle-tested magic in data and product development, along with a world-class track record in execution,” says Malte Barth, founding general partner at BITKRAFT Ventures.

Addressable currently serves over 50 customers and has flawlessly executed over 750 campaigns, and is excited to unveil enhancements that include tailored playbooks for Gaming, DeFi, Blockchain Infrastructure, Services, and Exchanges.

“In the early stages of engaging Web3 gamers, targeted marketing has been key to our success. By leveraging insights from both traditional gamers and Web3 gamers, we’ve refined our approach to user acquisition. Addressable’s Web3 Growth Suite has delivered early promising results in enhancing our marketing strategies, particularly in the precise targeting of our gaming audience. The platform’s role in our marketing efforts, especially in the transition from traditional to Web3 gamer engagement, has been noteworthy. Addressable’s ability to identify and connect with potential gaming customers aligns well with our objectives, making it a valuable tool for our future gaming campaigns”, said Michael Migliero, CMO of Big Time Studios.

Founded in June 2022 by Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler, Addressable is a testament to their profound expertise in data analytics and AI. Together, they have over 20 publications spanning blockchain, machine learning, and big data. The Addressable team comprises 24 employees, distributed across their offices in Tel Aviv, New York, London and Madrid.

About Addressable

Founded in June 2022 by Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler, Addressable is the Web3 growth marketing industry leader. Addressable allows marketers across the space to target and market directly to Web3 audiences by associating blockchain and social data, analyzing on-chain and off-chain behavior, and using big data for precise performance tracking.

Contact

COO
Asaf Nadler
Addressable
anadler@addressable.io

London, United Kingdom, December 19th, 2023, Chainwire

Alkimi, the world’s first decentralised ad exchange, has exited beta and now has advertisers and publishers buying and selling inventory through its blockchain-based programmatic platform. The launch of a custom consensus, distributed ledger and node platform marks a new era for digital advertising. It makes it possible to buy and sell advertising space in a completely decentralised manner through the blockchain infrastructure.

The mainnet Alkimi offers delivers performance enhancements, complete transparency, and greater efficiency in the digital advertising ecosystem. By cutting the fees from over 37% to between 3-5%, the cost of buying ads was reduced from $9.03 to $2.71, granting advertisers 212% more media while also increasing ad campaign performance by 19% in collaboration with the world’s largest media agencies and publishers.

Ben Putley, Alkimi CEO and Co-Founder, expressed how “I am thrilled to announce the launch of Alkimi Exchange’s mainnet, a pivotal moment in our journey to revolutionise digital advertising. In 2023, the digital ad spend is projected to be $678.9 billion, signifying the immense potential of this market. Alkimi Exchange will capture this potential by bringing a significant portion of digital ad spend on-chain via our exchange AlEx.”

For advertisers and media agencies, the mainnet presents a level of clarity and accountability in ad spend that was previously unattainable. Publishers, in contrast, are poised to benefit from a more streamlined and profitable approach to ad management and revenue generation, with a higher proportion of advertiser dollars being passed on to them, thus creating more value online.

A key feature of the new mainnet is the inclusion of a Liquidity Staking Derivative (LSD), allowing users to join a liquidity pool on Balancer and stake their LP tokens (stADS) on the user portal, labs.alkimi.org. This feature offers users the opportunity to ‘yield farm’ the internet.

The launch of this mainnet represents not just a technological advancement but a paradigm shift in how digital advertising is conducted. By harnessing blockchain technology, the company is setting new standards for transparency and performance in the industry, marking a significant step towards a future where digital advertising is more effective, transparent, and fair for all parties involved.

About Alkimi Exchange

Alkimi Exchange is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users. Alkimi Exchange is a custom layer 2 scaling solution on the Ethereum network, specifically for advertising — which allows us to provide the fastest, infinitely scalable solution with 0% fraud, low transaction fees and complete end-to-end transparency.

Learn more at www.alkimi.org.

Linkedin: https://www.linkedin.com/company/alkimi-exchange

Telegram: https://t.me/Alkimi_Exchange

Discord: https://discord.com/invite/ebeHPzYHFT 

Twitter: https://twitter.com/AlkimiExchange 

YouTube: https://www.youtube.com/channel/UCfvLB-WjXB7oZSeFci-RT5w

Contact

Head Of Marketing
Milly Putley
Alkimi Exchange
hello@alkimi.org