Miami, Florida, August 13th, 2024, Chainwire

Floki is proud to announce that Valhalla, Floki’s groundbreaking PlayToEarn MMORPG, will be at the forefront of a high-profile advertising campaign throughout the 2024-25 season of the English Premier League (EPL). 

Leveraging LED perimeter boards during live games, this campaign will deliver massive global exposure and enhance the brand’s credibility.

The English Premier League is the most popular sporting league globally, attracting more viewers than both the UEFA Champions League and the Bundesliga combined. For the 2022-23 season, the EPL boasted a cumulative audience of 3.23 billion. 

Broadcasting to 712 million households across 190 countries, the league reaches 2.01 billion viewers of live match programming over the season and 1.22 billion viewers of highlight shows and other non-live content, according to data sourced from Nielsen.

Premier League clubs also have a staggering following on social media, with over half a billion total followers. Leading the way, Facebook has 240 million followers, Instagram has 157 million, TikTok has 56 million, X has 123 million, and YouTube has 28 million.

Valhalla’s LED perimeter board ads will be strategically placed to maximize visibility. The full TV-facing ad system ensures that the ads are prominently visible during broadcasts. Creative flexibility allows for dynamically tailored ad content. Branding will be visible inside the event itself, providing in-program exposure. 

The ads will ensure multichannel coverage, making them visible across various devices and platforms, including broadcast, social media, mobile, and online. There are no virtual overlays to interfere with the ads in the Premier League, ensuring uninterrupted visibility. Additionally, minimal ad avoidance makes the ads almost unavoidable for viewers. 

According to the team, each minute of LED ad delivery results in an astounding 156 minutes of global on-screen visibility.

The ad campaign will cover 100 minutes of ad time throughout the season and will be globally broadcast to ensure extensive reach. At least 40% of the advertising inventory will be shown during matches featuring the league’s top clubs.

The extensive campaign is projected to reach a massive global audience. In total, it is expected to reach over 200 million people, with about 1.2 billion impressions and a total on-screen duration of nearly 440 hours. In Europe, the campaign is projected to generate around 81 million impressions with an on-screen duration of approximately 181 hours. 

In Asia & Oceania, about 47 million impressions are expected with an on-screen duration of nearly 168 hours. In Africa, the campaign is projected to achieve around 48 million impressions and an on-screen duration of almost 34 hours.

This campaign will be featured on some of the biggest broadcasters in the world, including Sky Sports, TNT, Amazon Prime, BBC (highlights), NBC Sports (including Peacock), USA Network, Telemundo, FuboTV, Optus Sports, Star Sports, Disney+ Hotstar, beIN Sports, Supersport, Sky Deutschland, Canal+, DAZN, Sky Italia, Astro, Now TV, and Truevisions.

About Valhalla

Valhalla is a spin on the classic Creature-Collection adventure set in a vibrant, lively, MMORPG open-world inspired by Norse mythology. Players interact with a diverse set of eccentric creatures called Veras, discovering, taming, training, and trading them. Alone or as a clan, players partake in a dynamic, player-driven economy to rise in community ranks and achieve tactical supremacy on the hexagonal-grid battlefield.

Website: Valhalla.game

About Floki

Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. Floki aims to become the world’s most known and used cryptocurrency, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong brand recognized globally thanks to strategic marketing partnerships.

For more information users can visit Floki’s:

Website | YouTube | Telegram | Instagram | TikTok | Discord | Facebook | Reddit | Twitch

Contact

Community Relations Officer
Pedro Vidal
Floki
Marketing@Floki.com

New York City, New York, August 12th, 2024, Chainwire

PlayFi, an AI-powered data network and blockchain tailored for the live content industry, today announces the upcoming small, exclusive batch sale of Genesis Nodes. While PlayFi’s main Node Sale will take place later in 2024, the recent traction of the testnet – which saw over 70,000 transactions take place in a single week – has accelerated the need for node activation. 

PlayFi is the first AI and data platform to enable web3 features to be built on top of live content. The protocol bridges the gap between content and actionable data, with infrastructure that allows studios and creators to seamlessly integrate blockchain primitives on top of games, streams, sports and entertainment content. PlayFi’s proprietary AI models extract data from content in realtime, validating it for authenticity and storing it on a high-availability data-edge network.

This Genesis Node Sale pushes forward PlayFi’s mission to power the future of smart content. The nodes power PlayFi’s protocol and with their testnet already sustaining heavy traffic, it’s time to bring their decentralized data layer online. 

Genesis Node Features:

• All PlayFi Node Licenses are priced at $400, a cost that is 20% cheaper than the base tier pricing of the public sale later this year.
• All of the Genesis node operators will be rewarded with the amount they spend on the node in the $PLAY token. 
• All Genesis node runners will receive a guaranteed airdrop boost of 2,500 points, which can be tripled simply by joining the PlayFi Discord.
• In the lead-up to the official node sale, community members can participate in tasks across Discord and Twitter to earn a Genesis role and maximize their airdrop points.
• Once the Genesis Sale runs out, Explorer Nodes will be available for $500 for a limited time, which will be accompanied by their own set of benefits. 

“Over 50% of global internet traffic is people watching and playing content. At PlayFi, we’re on a mission to empower creators and users through partnerships with industry leaders while rewarding our early supporters,” says Ben Beath, founder of PlayFi. “A top priority for us is ensuring users feel safe, comfortable, and confident supporting our network with the understanding that they will be rewarded for being early adopters of PlayFi’s technology.”

PlayFi modular nodes power the entire PlayFi protocol, from advanced AI processing to data storage. Each node contains four unique modules—Artificial Intelligence, Coordination, Zero Knowledge, and Storage—allowing operators to customize functionality and earning potential. To ensure a highly decentralized protocol, 20% of the total $PLAY supply is allocated to node operator rewards.

In addition, PlayFi has strategic alliances with other web3 giants such as Aethir, MultiversX and Polygon to strengthen its offerings to its community and for its cutting-edge technology at the intersection of AI and web3. 

“Our goal is to increase network usage by demonstrating clear benefits to our node operators, sustaining a massive and rewarding decentralized network for years to come. Ultimately, we aim to create a future where content is not just consumed, but becomes interoperable with the power of web3 primitives.” Beath said. 

Find out more about our nodes at https://www.playfi.ai/nodes

About PlayFi

PlayFi is transforming the live content landscape by seamlessly integrating advanced blockchain technology and AI. Utilizing our secure, scalable zkEVM blockchain, PlayChain, and AI-driven decentralized network, PlayBase, we offer fast transactions, innovative content development, and enhanced live content experiences. PlayFi empowers content creators, developers, node runners, and studios to unlock new rewards streams and build category-defining experiences without compromising core engagement. Adopters include leading content creators and developers aiming to create a richer, web3-enhanced live content environment. Backed by top-tier investors and partners, PlayFi is building a more connected, secure, and vibrant content economy. Users can learn more: playfi.ai.

Contact

Senior PR Manager
Leslie Termuhlen
Serotonin
leslie@serotonin.co

Brisbane, Australia, August 7th, 2024, Chainwire

Australian gemstone company NYBlue Pty Ltd has emerged as a key player working to redefine the global gemstone market. The company’s strategic venture involves a plan to secure control over the world’s blue zircon supply, a move that holds the potential to reshape the value dynamics of the global gemstone market. 

Previously this month, the company released its whitepaper, detailing its current pre-sale and subsequent public float of its ‘real world asset’ cryptocurrency, following its announcement of holdings of more than one million carats of the rare gemstone.

NYBlue’s primary strategy lies in systematically increasing its current holdings, to continue acquiring all available Cambodian blue zircons, establishing control over the supply chain and potentially influencing the future value of these precious stones.

Earlier today company representatives were interviewed on CryptoBanters’ Town Hall podcast, to announce the launch of their RWA token pre-sale which has garnered considerable interest from the crypto community since being announced earlier this year.

A video released by NYBlue questions rhetorically “What would be a more appropriate display of affection, for your significant other; a piece of compressed, common, carbon, or instead something more ancient than Earth, exceedingly rare, and twice as brilliant as diamond? 

NYBlue majority shareholder, Mitch Brownlie has stated “We believe that Cambodian blue zircon deserves recognition as one of the most extraordinary, underappreciated and undervalued gemstones on the market” 

The Australian company NYBlue; is financed by Australian AgTech founder & former political advisor; Mitch Brownlie, who has recently discussed the project on various podcasts; often comparing the NYBlue project with a previous gemstone rally; when the African gemstone ‘tanzanite’ surged from obscurity, to reach parity with Diamond. 

Tanzanite Spot Price – An inspiration for NYBlue.

NYBlue draws inspiration from the historical trajectory of the tanzanite market, where prices experienced a tenfold increase over three years. The company anticipates a similar trajectory for zircons, aligning its strategy with past successes to project a potential surge in value. 

NYBlue, has previously announced its plan to launch its gemstone-backed cryptocurrency codenamed ZIRC where each token is fully backed by and redeemable for a 1-carat blue zircon gemstone. This approach allows consumers to benefit from the rise of blue zircon without the risks of volatility associated with traditional cryptocurrencies. Owners of Zirc tokens will have the option to redeem their cryptocurrency for gemstones at any time, ensuring a stable, arbitrage-enforced peg between the two assets. 

NYBlue aims to acquire the majority of globally available gem-quality blue zircons, effectively positioning itself as a dominant force in the market. This approach is designed to exert influence over the supply chain, creating a ripple effect on the market value of blue zircons across the industry.

NYBlue’s strategic initiative is not a short-term play; it is an ambitious endgame to secure a controlling stake in the multi-billion-dollar gemstone market. With a collection of gemstones valued at around $300m, NYBlue aspires to redefine the gemstone narrative on a global scale. This venture positions the company as a significant player, with the potential to impact the industry’s landscape for years to come.

In their quest for dominance in the gemstone market, NYBlue has announced a new and highly disruptive initiative; the launch of a blockchain-backed cryptocurrency named ZIRC, with each unit of the blockchain being fully backed by; and redeemable for a 1 carat blue zircon gemstone. This innovative approach allows individuals to participate in the potential rally of blue zircon values, by offering exposure to the underlying commodity without the inherent risks associated with traditional highly volatile cryptocurrencies.

Buyers have the option to redeem their ZIRC tokens for actual gemstones at any time, effectively eliminating the possibility of the token’s value dropping below the market price of the gemstone itself, providing consumers with a tangible and secure asset. This strategic integration of blockchain technology not only enhances transparency and security but also democratises access to the exclusive world of the international gemstone trade.

NYBlue’s PreSale is now live on Zir.co.nz

About Zirc

Zirc offers a cryptocurrency fully backed by blue zircon gemstones. Each ZIRC token is redeemable for a 1-carat blue zircon, providing a stable and tangible asset. The platform aims to integrate blockchain technology to enhance transparency and security, making it accessible for individuals to participate in the gemstone market without the risks associated with traditional cryptocurrencies. Zirc’s approach democratizes access to blue zircons and offers a unique investment opportunity backed by real-world assets.

Contact

Director
Mitch Brownlie
NYBlue Pty Ltd
redeem@nyblue.com

George Town, Grand Cayman, August 5th, 2024, Chainwire

Zircuit, a fully EVM-compatible ZK rollup with AI-enabled sequencer-level security, today announced that Mainnet Phase 1 is now live. Mainnet Phase 1 also includes the launch of the Zircuit Mainnet Festival, a first-of-its-kind program that rewards ZRC and a chance to win large prizes in proportion to gas spent on the Zircuit network.

To reward users who participated in its highly successful staking program with over $2B staked, Zircuit also opened Season 1 Airdrop claims. Users who staked assets in the Season 1 points campaign may now claim their tokens.

During the Mainnet Phase 1 stage, users will be able to bridge funds to Zircuit’s Mainnet and interact with projects in Zircuit’s ecosystem including Ambient Finance, DODO, Circuit, Zerolend, Ethena, Lynx, InstaDapp, LogX, Shoebill, and more. Developers are also welcome to deploy applications on Zircuit mainnet and join the thriving ecosystem of over 60 projects. 

As part of the launch, Zircuit is hosting the Zircuit Mainnet Festival which rewards users with ZRC tokens whenever they pay gas fees on Zircuit mainnet. Additionally, participating users will have the chance to win prizes, and a super prize of 100,000 ZRC. This festival encourages users to interact with the network and experience the benefits of Zircuit while earning ZRC tokens and prizes.

Mainnet Phase 1 will introduce a cap on the amount that each wallet can bridge, with caps increasing over time. During this initial phase, users may bridge ETH only, with other assets slated to be added progressively. This allows Zircuit to launch in the most secure way possible and provides a broader distribution of Zircuit rewards to smaller wallets. 

During this phase, Zircuit opens the ZRC token claims portal to reward users who were early contributors and participants in the network. Those who earned Zircuit Points in Season 1 of Zircuit Staking will be eligible. While tokens are claimable during this time, they will be non-transferable until a later date. To prepare for the asset migration in Phase 2, where staked assets will transfer from Ethereum mainnet to Zircuit mainnet, Zircuit will start collecting wallet addresses from users who intend to move their staked assets once the network is fully live. 

“Launching the first phase of mainnet is a significant milestone for us. Developers and users can now experience the full benefits of Zircuit and our breakthrough technology, sequencer-level security. In addition, the Mainnet Festival is a first-of-its-kind mechanism that most directly rewards early active users. We see Zircuit as the foundation for the next wave of innovation in web3 and we look forward to seeing what decentralized applications will be built on Zircuit next,” stated Martin Derka, co-founder of Zircuit.

Zircuit protects users from hacks through its built-in, automated AI techniques that guard users against smart contract exploits and malicious actors. Bolstered by its strong security infrastructure, Zircuit is the central hub for restaked assets featuring unparalleled security and allowing users to earn industry-leading yields natively. Zircuit is the premier liquidity hub for restaked assets (ETH, BTC, LSTs, and LRTs) where users enjoy stronger security guarantees and trust.

During Mainnet Phase 1, users can explore the Zircuit ecosystem on zircuit.com/#ecosystem and explorer.zircuit.com and bridge ETH to Zircuit Mainnet at bridge.zircuit.com. Zircuit’s Mainnet Phase 2 is set to launch in August. 

Users can claim their tokens by visiting claim.zircuit.com and participate in the Zircuit Mainnet Festival by visiting festival.zircuit.com.

To learn more about Zircuit, users can visit zircuit.com or read the developer docs at docs.zircuit.com 

About Zircuit 

Zircuit is a ZK rollup with AI-enabled sequencer-level security and parallelized circuits. Built by a team of web3 security veterans and PhDs in computer science, algorithms, and cryptography, Zircuit’s unique architecture combines the best of both worlds of performance and security. To learn more users can visit zircuit.com or follow us on Twitter/X @ZircuitL2

Contact

Jessica
Zircuit
jessica@zircuit.com