Warsaw, Poland, February 12th, 2024, Chainwire

After 7 months of private beta testing, the Cookie3 public beta is live, enabling comprehensive analytics across 12+ blockchains and multiple Web3 growth tools. With off- to on-chain data aggregation, Cookie3 allows Web3 marketers to analyze the entire user journey — from social media traffic to complex activities on-chain. 

Cookie3, the Google Analytics alternative for Web3, released its public beta after seven months of private beta testing. This new Cookie3 tool allows Web3 marketers to track and analyze attribution, conversion, and performance based on the intersection of the on-chain and off-chain data. With 200+ business clients already and Web2-Web3 marketing tools integrated, Cookie3’s off- to on-chain analytics platform may become the new Web3 marketing standard.

According to a 2023 survey cited by Raymond A. School of Business, more than 80% of marketing professionals make decisions based on data. Web2 analytics tools, such as Google Analytics, give marketers unique customer data, including location or attribution and conversion channels, which shape decisions regarding future campaigns, partnerships, or IRL event locations. Yet, in Web3, many analytics tools fall short because they fail to capture how users behave on-chain. 

Information such as the types of assets in users’ wallets, their on-chain behaviors, or the frequency of on-chain activity is valuable for marketers. It may have a direct impact on shaping communication strategies and campaigns. Cookie3 designed the first-ever platform that combines the established Web2 analytics methods with on-chain analytics, allowing projects to see the bigger user behavior picture.

“Cookie3 allows us to track full user journey and conversion rates on-chain. Equipped with this information, we could optimize Customer Acquisition Cost and understand our users more profoundly,” said Lamine Cheloufi, CEO and founder of Flooz.

With Cookie3, marketers can finally evaluate off-chain metrics such as engagement on social media and wallet connections alongside subsequent on-chain interactions. Cookie3 uses the same data that can be found on Ethercan or Dune, combines it with off-chain data, and presents it in an easy-to-use, automated, no-code analytical tool. All data is aggregated, meaning Cookie3 is GDPR compliant, and no individual user data is ever revealed.

“Marketing performance analytics is the cornerstone of digital marketing in e-commerce or social media. You get to know where your customers are coming from, what they’re buying, and if they will stay long-term. Today, Web3 marketers can finally make data-driven decisions and boost important metrics such as Customer Acquisition Cost, Customer Lifetime Value, retention rate, and more with off- to on-chain data analytics, ” said Filip Wielanier, the CEO and co-founder of Cookie3. “My career started in marketing, so I got to experience the value of data analytics first-hand. Then, the lack of on-chain data aggregation made me realize that Web3 marketing was incomplete. It’s a huge milestone to bring Cookie3 to the market. I hope we have made the lives of many Web3 marketers easier, helping them better understand user behaviors to create campaigns their audiences will love.” 

Cookie3 provides several tools in its stack that enable off- to on-chain analytics, research, and campaign planning:

1. Website analytics: Marketers can analyze website traffic via UTM links, devices, location, and more in connection with on-chain activity such as swaps, mints, buys, assets held, etc. Cookie3’s website analytics is incorporated across 12 EVM blockchains, with more to be added soon.
2. On-chain explorer: Cookie3 gives marketers tools to research and better understand their target groups’ behaviors at the campaign planning stage. Marketers can use unique on- and off-chain parameters, such as location, assets held, and more, to receive aggregated information about their target audience’s characteristics, such as size, token share across wallets, on-chain activity frequencies, preferred dApps, and more. 
3. Advertise: Cookie3  allows marketers to define their specific audiences (uploaded into the platform based on analytics data or discovered via the explorer) and match it with off-chain data such as X (formerly Twitter) handles.
4. Campaign Manager: Marketers can easily set up UTM links for in-depth analytics on Web2 platforms such as X, Web3 publishers like CoinTelegraph or Chainwire, and most Web3 quest platforms, including Galxe, Zealy, or Rep3.

Cookie3’s public beta went live on the 26th of February. Web3 marketers can sign up for a free trial period and a Cookie3 tutorial session with a dedicated account manager. 

About Cookie3

Cookie3 (aka Google Analytics for Web3) supports Web3 companies with measuring attribution and performance of marketing campaigns. With unique audience filters, Cookie3 helps marketers address right Web3 audiences and launch targeted campaigns. With 200+ projects such as eesee, Mantle, GameSwift or WOO already onboarded, Cookie3 is becoming a must-have off-chain and on-chain analytics tool for many Web3 marketing departments.

Users can learn more at cookie3.co

Contact

Marketing Manager
Antoni Boruszak
Cookie3
antoni@cookie3.co

London, United Kingdom, February 9th, 2024, Chainwire

Bitcoin Dogs is set to be part of cryptocurrency history with the first ever ICO on the Bitcoin blockchain, launching on February 14th, 2024.

The presale for its native token, $0DOG, will last only 30 days, with an end date of the 15th March 2024, when it will become available for trading.

Accompanying the $0DOG coin will be an immersive metaverse GameFi experience and NFT collection, both available exclusively to token holders. 

The sale will start with stage 1, priced at $0.015 per token, after which, the price will then automatically increase every 72 hours. The final stage of the presale will see each $0DOG token being sold at $0.0404, a 169.33% price difference to early-stage buyers.

The project is set to challenge Bitcoin Cats, which also launched on the Bitcoin Blockchain under 7-weeks ago, and is currently sitting at $24m in market cap, with over $7m daily trading volume. 

Using the paradigm-shifting Ordinals protocol, players will store their NFTs on the Bitcoin BRC-20 blockchain, offering a new level of security and reliability when stacked up against competitors Solana and Ethereum.

Press the paws button: Inside the Bitcoin Dogs game

Bitcoin Dogs allows users to raise, trade, and race their pets in a play-to-earn (P2E) environment, drawing heavily on experiences like Tamagotchi or Axie Infinity. 

The game invites players to look after their dogs in order to level them up. In-game token BARK powers this process; these can be earned by sharing activity on social media – a mechanism designed to bring new players into the fold.

As dogs reach maturity, they begin to earn $0DOG – the BRC-20 presale token and one that players can ultimately hold, sell, or bet with. Dog owners can battle it out in races to compete for each other’s $0DOG stash, creating a financial incentive for players to climb the leaderboards.

$0DOG tokens can also be staked to maximize rewards: presale stakers will unlock a 75% APR when they lock up their tokens.

Retro gaming graphics bring the Bitcoin Dogs world to life, with dogs stored on the blockchain as 10,000 individual NFTs with varying rarity levels. This ecosystem is given an extra layer of interactivity with NFT owners having the option to buy, sell, and even breed their dogs, creating a vibrant marketplace for dog lovers to interact with one another.

Since these NFTs are minted on the Bitcoin blockchain using the cutting-edge Ordinals protocol, there’s something for multiple cohorts of investors. Bitcoin maximalists get to enjoy NFTs without leaving the BTC ecosystem, and seasoned collectors can become early investors in the NFT market’s newest niche.

The Road Ahead for Bitcoin Dogs

The Bitcoin Dogs ICO is the simplest way to purchase $0DOG tokens. 90% of the 900,000,000 total supply will be available during the presale, with any unsold tokens (stray dogs) being “burned’ to create deflationary pressure.

After the presale, $0DOG will be available in the secondary market for trading Then, in Q2, comes the Bitcoin Dogs NFT collection, as well as the beta version of the Bitcoin Dogs game. 

The game will continue to develop, with the addition of new P2E partnerships, and will officially launch to the public in Q3. Competitions and events will bolster the project’s marketing efforts, and the cross-chain bridge will go live too, bringing Bitcoin Dogs to its biggest audience yet.

The timing for $0DOG couldn’t be better

Now is the opportune moment for Bitcoin Dogs to strike since many experts are predicting the NFT craze will return. This is compounded by a range of bull market indicators. Additionally, given the success of first-generation projects like Bitcoin Cats last year, the team hopes that Bitcoin Dogs will excel and have a vibrant community.

Bitcoin itself is enjoying a bright start to 2024 that looks set to continue: Bitcoin ETFs were approved in January, and the next halving in April is coming up. Bitcoin Dogs is looking to ride this wave as the roadmap unravels throughout the year.

As the first ICO on the Bitcoin blockchain, making the ground-breaking union of NFTs, BRC-20 tokens, and cross-chain interoperability, the project and its $0DOG token are a rare leap forward in the crypto space.

About Bitcoin Dogs

Bitcoin Dogs is breaking new ground in the Bitcoin ecosystem. For the first time ever, NFTs, gaming, and new token types come together, to offer the first ICO on the original Bitcoin blockchain. The truly permissionless immutability of Bitcoin is being harnessed to create the $0DOG token, while a play-to-earn (P2E) gaming experience and NFT collection is being developed exclusively for $0DOG holders.

$0DOG tokens will be available to purchase on the BitcoinDogs.club website on February 14th, 2024, at 11:00AM GMT.

Website | Whitepaper | Socials

Bitcoin Dogs is the source of this content. This Press Release is for informational purposes only. The information does not constitute investment advice or an offer to invest. Investing in cryptocurrencies can be volatile and dangerous.

Contact

Bitcoin Dogs
marketing@bitcoindogs.club

Dubai, UAE, February 9th, 2024, Chainwire

CoinMarketCap Research, the research division of the world’s leading crypto data authority CoinMarketCap, has published an in-depth analysis on stUSDT – an innovative stablecoin that enables users to earn yield by staking their USDT. 

The report closely examines how stUSDT bridges DeFi with traditional finance by giving users exposure to real-world assets like short-term government bonds within the boundaries of crypto. 

A unique feature of stUSDT is its decentralized governance mechanism via the RWA DAO, allowing stUSDT holders to actively participate in guiding decisions through on-chain voting. 

As detailed in the report, the DAO community votes to shape variables like portfolio composition for optimized risk-adjusted returns and appropriate yield payout rates for users. This framework fosters accountability, transparency, and continual improvement aligned with user preferences – showcasing how stUSDT unlocks new horizons for crypto investors within an ecosystem built on community participation.

The protocol also issues a wrapped version, wstUSDT, facilitating integration with popular DeFi platforms to boost staking accessibility and utility.

Find the full analysis here: 

https://coinmarketcap.com/academy/article/stusdt-bridging-real-world-assets-with-stablecoins

ABOUT COINMARKETCAP

CoinMarketCap is ‘Home Of Crypto’, the world’s most trusted cryptocurrency data authority. Its mission is to accelerate the crypto revolution by organizing the world’s crypto intelligence and making it easily accessible to all.

Contact

CMC Research
Alice Liu
CoinMarketCap
alice.l@coinmarketcap.com

Las Vegas, Nevada, February 8th, 2024, Chainwire

The NEAR Foundation, the Swiss non-profit organization fostering the growth and decentralization of the NEAR Protocol and ecosystem, today announced it has exclusively partnered with D3 Global, a next-generation domain name company developing interoperable digital identities, to apply for and obtain the .near Top-Level Domain (TLD) during ICANN’s upcoming application window.

D3 is developing future-proof, interoperable digital identities with the Domain Name System (DNS) at the foundation, ensuring native resolution across all forms of the ‘web.’ The company will enable partner ecosystems to expand their reach beyond their existing communities and provide universal access to their services in a trusted manner. Bridging the gap between the Internet and Web3 will allow the NEAR ecosystem to provide seamless access to over 5.3 billion Internet users worldwide.

Through these interoperable digital identities, users will be able to use a single domain as a website, email or wallet address; cross-platform username, and serve verified credentials. Projects and developers will be able to develop dApps and services with enhanced utility, tapping into existing Internet infrastructure, while offering new identity and verification solutions catered to the NEAR ecosystem, which currently boasts over 88 million unique accounts.

“We’re excited to work with D3 to secure the .near top-level domain and extend the power of NEAR accounts across the entire internet. As the functionality of NEAR accounts expands with Chain Abstraction, combining Web3 identity with existing internet infrastructure will help drive mainstream adoption,” said Illia Polosukhin, Co-Founder of NEAR Protocol and Chief Executive Officer of the NEAR Foundation.

“In order for Web3 to accelerate its growth, it will require interoperability with existing Internet infrastructure. We’re pleased to welcome NEAR on our journey to redefine digital identity, while offering NEAR users and projects alike more utility by bringing the ‘web’ to Web3,” said Fred Hsu, Chief Executive Officer at D3.

D3’s patent-pending platform is set to integrate traditional Internet and Web3 ecosystems to deliver enhanced utility, security, and universal access for what the company calls ‘real Web3 domains.’ The D3 team boasts over three decades of combined industry experience across DNS and Web3 technologies. 

About NEAR

NEAR Protocol is a fully sharded, proof-of-stake blockchain designed to scale Web3 to a billion users. Performant, hyper-scalable, and secure, NEAR is the gateway to the open web, achieving the highest number of active accounts in Web3 via easy user onboarding & retention and excellent developer experience with the lowest fees of any blockchain.

Learn more about NEAR at https://www.near.org 

About D3 Global

D3 Global is a digital infrastructure provider that delivers secure, decentralized, and interoperable identities on the root layer of the internet – the Domain Name System (DNS). D3’s patent-pending platform will be the first to deliver real domain names that seamlessly bridge the gap between traditional Internet infrastructure and Web3 ecosystems. D3 team consists of industry veterans with over three decades of collective experience, known for leading domain name monetization, internet protocols, and various TLD operations including .xyz, .inc, .tv, and .link.

Learn more about D3 at https://www.d3.app/

Contact

Dan Edelstein
PR@marketacross.com